Radio Aire Tracey Eastwood, Regional Managing Director - Bauer Radio Yorkshire approached PAB Studios to promote two new highly acclaimed Breakfast Show DJ’s; JK and Joel. JK & Joel met at Viking FM in Hull and worked their way to BBC Radio One where they hosted many shows including The Chart Show for 3 years. The twosome came to Leeds and needed a campaign to raise their local awareness. PAB creative Director created a devil and angel theme to reflect their larger than life personalities and came up with the tag, “Which side do you wake up on”, after nearly a full days shoot, bus sides and side liners were created and sent to CBS and a 140 bus fleet are now circulated around Leeds, the job was completed all in 1 same day. "Bus Sides" provide you with all the benefits of advertising on buses. Your advertising panels are longer, allowing for more text and creativity. They are a lower rate per panel and can be placed on either the door side or on the driver's side allowing for exposure to passengers, pedestrians and motorists.

"Bus Backs" are the most easily recognisable of all advertisements featured on buses. There's no doubt as to the effectiveness of a "Bus Back" advertisement. Ask yourself how many times you have been stuck behind a bus reading an advertisement, more than once I bet! "Bus Backs" also have a captive audience - you and all the other consumers!