Stoneacre is one of our largest and longest-standing clients. We work with them on a full range of marketing activities, both online and offline, from TV ads and social media videos to traditional press ads and old-school brochures.
We think it’s just an excuse to get dress up is silly costumes, but apparently the Stoneacre Jackpot event really does work.
Held four times a year across all Stoneacre sites, Jackpot gives customers the chance to take advantage of deals which normally wouldn’t be available to the general public – but they’ve only got 4 hours to do so. Staff get dressed up to create a laid-back atmosphere and go out of their way to make the night different to the usual car buying experience.
PAB Studios help Stoneacre to promote Jackpot with a 24-page brochure – also available as an e-zine – which is sent to customers in the lead-up to the event with the aim of securing as many appointments as possible.
We also join in the fun on the night itself as Stoneacre call through with all the deals they’ve secured – earlier this year we recorded a record 500 sales in one evening!
The word ‘special’ gives it away. This is an event like no other, exclusive to PAB Studios.
We dress the dealership with exclusive POS materials including an entrance gazebo, flags and entrance carpet, with staff getting an accompanying uniform to complete the aesthetic.
In the build-up to the event we send out a bespoke mailer to your customer database and provide interested customers with a specially-designed access pass for the event.
Sent to all Mill Volvo customers and taking pride of place in the showroom, the MNE magazine features all the latest new additions from Volvo as well as the most recent company updates.
We put our dedicated copywriter on the job and work closely with Mill’s managing directors to organise photography and pull together a collection of engaging stories. After editing we send the magazine to print and arrange for it to be mailed to over 50,000 customers.
With solid growth and new site acquisitions each year, Stoneacre Motor Group’s workforce continues to expand.
The company produces a quarterly magazine which is distributed to all staff. It covers all the latest news, celebrates good performance and gives staff the chance to share personal achievements with their colleagues.
We write, design and create the magazine, allowing us to gain a great insight into all the behind-the-scenes goings-on at Stoneacre.
Stoneacre were in the fortunate position of being able to buy a large quantity of Fiat 500s at a discounted price. Because they’re nice people, they passed the savings on to customers by selling the nearly-new vehicles at heavily discounted prices.
With 17 Fiat dealerships in the Stoneacre family, we wanted to make sure this fantastic offer reached as many people as possible. We designed, built, set up and executed a range of campaigns to spread the word, including email marketing, display advertising, direct mail, press and social media.
For four days only, Stoneacre offered a variety of nearly-new Ford cars at massively reduced prices across their 7 Ford dealerships.
We took a multi-channel approach to the event, focusing particularly on people who were new to Stoneacre Motor Group and existing customers who might be on the look out for a new car. That meant TV and radio ads, press coverage and promotion of the event on the website and social media.
We’ve helped Stoneacre develop an organic strategy while taking care of their paid social activity across numerous platforms, with a focus on improving CTR and achieving the best possible engagement at an optimal cost. With a following to match their standing as one of the UK’s biggest dealerships, both organic and paid social media plays a huge part in Stoneacre’s continuing success.
“The greatest journeys begin by clicking a submit button.”
That’s what Chinese philosopher Lao Tzu might have said if he was around today.
Use the contact form to let us know what you’re looking for (the more details, the better) and we’ll put you in touch with the relevant team member.
We know most people prefer the faceless form, but we still like an old-school phone call every now and then. 01924 201711