Celebrating the renewal of Stoneacre's partnership with Doncaster Rovers.
Football fans are demanding; they like to to be kept in the know about all the goings-on at their club.
Jon Warburton, Commercial Director at Doncaster Rovers, approached us looking for a video to announce the renewal of the club’s sponsorship deals with Stoneacre and LNER – letting their supporters get a little bit closer to the logos on the front and back of their shirts.
With a car dealer and a train operator involved, there was an obvious question to ask – get behind the wheel or let the train take the strain?
We came up with the theme ‘On Road & Rails: The Race Is On’ for Rovers’ trip to AFC Wimbledon, following members of the playing and coaching staff as they dashed from South Yorkshire to south-west London – some on the train, and some in a car.
Storyboards, emails and meetings went back and forth before filming took place at the Keepmoat Stadium in Doncaster, the Cherry Red Records Stadium in Wimbledon and everywhere else in between.
A mammoth effort from the PAB team to develop, produce and edit the video paid off as both Stoneacre and Doncaster Rovers were highly impressed with the finished product.
“The greatest journeys begin by clicking a submit button.”
That’s what Chinese philosopher Lao Tzu might have said if he was around today.
Use the contact form to let us know what you’re looking for (the more details, the better) and we’ll put you in touch with the relevant team member.
We know most people prefer the faceless form, but we still like an old-school phone call every now and then. 01924 201711