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Stoneacre On The Road & Rail Video

From Doncaster to Wimbledon by road and rail.

Celebrating the renewal of Stoneacre's partnership with Doncaster Rovers.

Stoneacre On the Road and Rail YouTube Clip on Laptop

Brief

Football fans are demanding; they like to to be kept in the know about all the goings-on at their club.

Jon Warburton, Commercial Director at Doncaster Rovers, approached us looking for a video to announce the renewal of the club’s sponsorship deals with Stoneacre and LNER – letting their supporters get a little bit closer to the logos on the front and back of their shirts.

Solution

With a car dealer and a train operator involved, there was an obvious question to ask – get behind the wheel or let the train take the strain?

We came up with the theme ‘On Road & Rails: The Race Is On’ for Rovers’ trip to AFC Wimbledon, following members of the playing and coaching staff as they dashed from South Yorkshire to south-west London – some on the train, and some in a car.

Storyboards, emails and meetings went back and forth before filming took place at the Keepmoat Stadium in Doncaster, the Cherry Red Records Stadium in Wimbledon and everywhere else in between.

On the Road and Rail YouTube preview on phone

Result

A mammoth effort from the PAB team to develop, produce and edit the video paid off as both Stoneacre and Doncaster Rovers were highly impressed with the finished product.

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