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Social Media.

It's the storytellers who stand out.

Our social feeds are clogged with content.

Sometimes it feels like we’re in a room full of shouty bigmouths, clambering over each other to grab any tiny morsel of attention.

It’s the storytellers who stand out. Those who can make real connections.

The PAB approach is centred around context and quality. It also focuses on making paid and organic social media work together in harmony, delivering your messages consistently and effectively across platforms.

Delivering valuable content to the right person, through the right channel, at the right time, all the while keeping your end business goals at the forefront.

"The PAB approach is centred around context and quality"

A profitable social media strategy needs a proper plan, with a proper schedule that ties in seamlessly with your content strategy and utilises video content.

We’ll set out a plan based on your goals, values and audience, whether you’re looking to attract new customers, offer more value to existing ones or raise general brand awareness.

Whether it’s Facebook, Twitter, Instagram, Snapchat, Tik Tok or Timbuktu, each social media channel requires a bespoke approach, with varying audience types and consumption habits.

There’s no one-size-fits-all approach – but there is a huge opportunity there to tell your story in different ways, to expose your brand to different audiences.

We can cater your content for specific channels and deliver it to a hyper-targeted audience set, ensuring the tone and messaging is on-the-money.

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